The GMA e-newsletter is delivered monthly to 9,000 members and subscribers at the beginning of each month, and contains the latest news from the Association and the profession.
It typically has a 30% open rate, which is above the industry average.
E-newsletters offer the following benefits:
1
Readership figures are guaranteed, accurate and transparent. The database is updated before every mail-out to ensure that they are received by an engaged and qualified list of recipients.
2
Unique open rates are on average over 30% – way above the industry average (with total open rates higher still, as content is share among members and friends).
3
Advertising is trackable and therefore offers quantifiable results and ROI.
Display
• ONE BANNER – £400
• SERIES OF THREE BANNERS – £295 PER SEND
Sponsored content
Content will be displayed on the GMA site and pushed out to members via the e-newsletter
• ONE PIECE OF CONTENT – £600
• SERIES OF THREE OVER SIX MONTHS – £450 per article