Association of Optometrists

Professional

Client

Association of Optometrists
Role

Design, Publishing, Commercial
Platforms

Print, Online, Live
Project URL

www.aop.org.uk/ot

Overview

When subject matter and publishing experts collaborate, they can achieve great things. Working together with AOP, we have transformed its monthly technical print journal, Optometry Today, into a targeted multi-platform brand that reflects the organisation’s positioning and the needs of both members working in the optical sector and advertisers looking to reach that sector.

Results

With a content programme routed in sophisticated qualitative and quantitative research,
Optometry Today magazine - and the wider digital brand - continues to perform as an industry
thought leader and an award-winning membership magazine. Its clever combination of specialist content and relevant advertising is seen as an example of best practice in the sector.

The redesign of the journal has ensured it’s more closely aligned with the organisation, while still retaining its own identity. It has helped portray the AOP as a modern, forward-thinking organisation. Feedback from members and advertisers alike has been overwhelmingly positive.

Vicky Vine

Communications Director, AOP