STEP is a global professional body comprising lawyers, accountants, trustees and other practitioners that help families plan for their futures. Members help families plan their assets across generations by setting and upholding high professional standards, informing public policy, promoting education, and connecting practitioners globally to share knowledge and best practice.
Full STEP members, known as TEPs, are internationally recognised as experts in their field, with proven qualifications and experience.
How do you successfully engage audiences from across the globe and offer them both a world view and a regional perspective while developing strong commercial partnerships? It’s a question posed by STEP, and one answered with an international publishing portfolio of print publications, campaigns, online content, recruitment channels and events.
By spotting and capitalising on commercial trends in the sector, we have worked alongside STEP’s in-house editorial team to launch – and deliver – a range of relevant and innovative channels that support the organisation’s brand values and maximise revenues. Member engagement is high (despite fewer networking opportunities due to international travel restrictions), demonstrating that membership organisations can think commercially while strengthening relationships with members.
“We refer to Think as an extension of the STEP team, which is why the relationship is so unique. We have worked with Think for over 11 years and, in that time, they have never failed to deliver on their promise.
“The STEP Journal is an integral part of the member benefit package and has always maintained a high standard across design and editorial. Think has consistently met its targets commercially and its service levels are second to none.
“The Think team attends all of our major international events and participate as if they worked for STEP. We have always felt highly valued as a client and see the relationship as a true partnership.”
Jim Walkinshaw, COO – finance and resources, STEP
